Enterprise Platform Migration & Unified Architecture
All brand sites were consolidated on Optimizely, establishing a scalable, flexible CMS foundation that could scale across multiple brands while maintaining distinct expressions with shared design components and multilingual support (French and German).
Tailored Brand Experiences & eCommerce Innovation
Each brand maintained its own brand expression while enjoying the efficiencies of a shared pattern library. SRAM and RockShox emphasized technical innovation and performance heritage. Zipp received specialized product pages handling complex configurations for wheel builds and component combinations. Quarq focused on precise technical communication for power meter data.
eCommerce Innovation: Beyond Basic Transactions
We created intelligent product discovery with autocorrect and autocomplete functionality, understanding cycling terminology. Configurable purchase modules handled everything from simple variations to complex build configurations. A unified shopping cart enabled cross-brand transactions.
The unified shopping cart enabled cross-brand transactions, creating previously impossible cross-selling opportunities. Wishlist functionality worked across all brands, capturing purchase intent for future consideration.
Direct-to-Customer Engagement & Customer Insights
The new “My Account” system enabled SRAM’s first direct customer relationships, offering purchase tracking, order history, social login, and enhanced dealer locator functionality.
Content Strategy & Community Integration
We built a new content hub, SRAM Life, to celebrate cycling culture with social media feeds featuring user-generated and professional athlete content. Then we cross-promoted that content on product detail pages, inspiring customers with a passion for the ride right when it matters most.
