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Making the Best Even Better: How Best Made Co. Found A Wider Audience

Best Made
Campaign

Best Made Company deserved more than being confined to a niche corner of the digital wilderness. This "revivalist" brand, known for its exceptional craftsmanship in outdoor tools and clothing, faced the challenge of expanding its reach within the Duluth Trading Company portfolio of brands without compromising its authentic spirit. The brand needed to answer a fundamental question: How does a niche brand find a wider audience while staying true to its roots?

Integrations
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Challenge
Their existing visual identity, though authentic to their heritage, wasn't translating effectively in today's digital-first marketplace, and they lacked the content assets necessary for storytelling at scale. Through a comprehensive brand refresh and strategic campaign development, we crafted a manifesto that advanced their identity, refined their visual presence, and created authentic moments through photoshoots that captured individuals living life to the fullest—complementing their product-first approach with compelling digital campaigns that expressed their limitless spirit.
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Solution

Brand manifesto and tagline development that focused on the Best Made lifestyle

Complete visual identity refresh with contemporary digital standards

Comprehensive photo and video library showcasing diverse brand representatives

Strategic social and digital advertising campaigns driving engagement

Conceptualize how the brand shows up in retail within the context of a Duluth Trading store

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Results
Best Made's transformation proved that exceptional brands deserve exceptional experiences. The new manifesto and refined visual identity created a cohesive foundation that elevated their presence across all touchpoints, with contemporary typography and color applications improving digital performance while maintaining brand recognition. The photoshoots delivered a substantial library of authentic content, enabling consistent, engaging storytelling. Strategic social media and digital advertising campaigns leveraged these new assets to reach broader audiences while maintaining authentic connections.
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Contact
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