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Striking the Right Chord: How D'Addario Transformed Their B2B Ecommerce Experience

D'Addario
Digital Transformation

D'Addario didn't become an icon of the music industry by settling for ordinary—and their digital presence deserved better too. This legendary manufacturer of musical instrument strings and accessories came to us with a B2B ecommerce platform that wasn't living up to their reputation for excellence.

Areas of Expertise
Research & Strategy
Creative & Marketing
Engineering & Development
Integrations
01
Challenge
Their retailers were struggling with a fragmented shopping experience, inefficient ordering processes, and a backend infrastructure that couldn't scale with their ambitions.
02
Solution
We partnered with D'Addario to orchestrate a complete digital transformation, building a sophisticated B2B ecommerce platform centered on the Episerver/Optimizely infrastructure. Our approach went beyond mere functionality—we crafted an experience that celebrates D'Addario's unique character while empowering their retail partners with powerful tools like bulk ordering, barcode scanning, and advanced filtering that turns complex product catalogs into intuitive shopping experiences.
We partnered with D'Addario to orchestrate a complete digital transformation, building a sophisticated B2B ecommerce platform centered on the Episerver/Optimizely infrastructure. Our approach went beyond mere functionality—we crafted an experience that celebrates D'Addario's unique character while empowering their retail partners with powerful tools like bulk ordering, barcode scanning, and advanced filtering that turns complex product catalogs into intuitive shopping experiences.
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03
Results

Streamlined Operations

Unified all data platforms, order systems, and analytics into one robust infrastructure

Enhanced User Experience

‍Eliminated friction points with intuitive design and B2B-specific functionality, including bulk uploads and barcode scanning. Additionally, we implemented best practices of bundled products, product recommendations, frequently ordered items, quick re-order, and other tactics to drive up average order value.

Elevated Brand Expression

Created a digital identity system that authentically represents D'Addario's rock-solid reputation and premium positioning

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Contact
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