When North America’s largest food redistributor needed more than “good enough,” Dot Foods enlisted OX to evolve their ecommerce platform into a powerful business accelerator. Through user research, journey mapping, UI/UX design, and B2B ecommerce expertise, OX positioned Dot Foods as a digital innovator in a traditionally conservative industry.
We rebuilt the taxonomy and information architecture so product categories matched how professionals think, enriched product displays with detailed imagery, and streamlined ecommerce flows. We also introduced consumer-grade search, personalized recommendations, and a fast mobile-responsive cart.
The relationship didn't end at launch. OX established planned updates and scalable solutions that harnessed learned insights, customer feedback, and UX experimentation to future-proof Dot Foods' business against emerging competition and evolving customer expectations.
