Dexter, a leading trailer components maker, faced a fragmented e-commerce setup that made ordering cumbersome. OX partnered with them to build a unified, user-first platform—the Dexter Index—that modernizes product access and self-service functionality.
We conducted a detailed comparison of platforms like Magento, Optimizely, and Znode—assessing features, integration, cost, and scalability—to recommend the best fit for Dexter’s current and future needs.
Our phased digital roadmap prioritized high-impact MVP features while planning for growth. We created an intuitive UX: rich visual catalogs, a custom axle configurator, real-time inventory by location, streamlined B2B checkout, and mobile-first responsiveness.
We assembled a cross-functional, agile team—including developers, analysts, QA, UX, and design—to deliver improvements in focused sprints. This flexible, “startup-style” agile method enabled fast progress and adaptability as priorities evolved.
