Mack Trucks needed more than a typical product launch—they had to prove they belonged in the long-haul sleeper market. Facing skepticism, OX crafted a creative strategy that honored Mack’s legacy while positioning the Pioneer as "The New Standard." The campaign shifted both perception and market positioning.
We produced launch videos, collateral, and a rich website experience with full art direction in photography and videography—tailored to different stages of the buyer’s journey.
Our campaign spanned LinkedIn, programmatic display, Connected TV, and YouTube to consistently reach key audiences. We extended that cohesion to the physical launch event, dealer materials, and sales tools.
