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Digital Transformation Delivers: Elevating B2B Foodservice Distribution Beyond the Everyday

Shamrock Foods
User Research & B2B Ecommerce Redesign

Shamrock Foods needed more than an ecommerce update—they required a digital experience that matched their high-touch service ethos. OX collaborated to redesign their entire digital ecosystem, transforming it into a next-generation platform that not only processes orders but fosters stronger customer relationships and sustainable growth.

Areas of Expertise
Research & Strategy
Creative & Marketing
Multi-Team Management
Customer Profiles
Program Management
Integrations
01
Challenge
While Shamrock was a trusted partner to restaurants across the Western US, its digital interface didn’t reflect that reputation. They faced complex customer dynamics: decision makers wanted strategic insights, buyers needed efficient ordering and inventory control, and both groups expected personalized, intuitive experiences. Legacy platforms couldn’t scale or adapt to modern B2B expectations, limiting business agility.
02
Solution
Going beyond standard approaches, OX developed a comprehensive strategy that transformed how Shamrock Foods connects with and serves their customers.
Going beyond standard approaches, OX developed a comprehensive strategy that transformed how Shamrock Foods connects with and serves their customers.

Platform Innovation

OX created a next-generation MVP ecommerce interface, featuring smart inventory management, mobile-optimized interfaces, adaptive search and ordering, and seamless account switching that maintains user context.

Deep Customer Understanding

We conducted stakeholder and user research, created detailed customer profiles and journey maps, and defined a prioritized roadmap. The result: intuitive, user-centric interfaces powered by data-driven insights that streamline workflows and decision making.

Platform Innovation

OX created a next-generation MVP ecommerce interface, featuring smart inventory management, mobile-optimized interfaces, adaptive search and ordering, and seamless account switching that maintains user context.

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03
Results
The redesigned platform merged two legacy systems and achieved 98% adoption within six months. It also delivered an average user satisfaction score of 4 out of 5 within four weeks, demonstrating fast, impactful transformation.
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98%
platform adoption within 6 months

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4/5
User satisfaction averaged post-rollout achieved in 4 weeks
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Contact
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