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Transforming Food Science Marketing Through Digital Innovation

Tate & Lyle
Digital Campaign

For more than 160 years, Tate & Lyle has advanced lives through food science. Their latest breakthrough, TASTEVA® M Stevia Sweetener, promised sugar-like taste without the sugar or bitter aftertaste—but launching it required more than traditional outreach. OX partnered with Tate & Lyle to deliver their first digital marketing initiative, blending strategy and creativity to match the brand’s innovative spirit.

Areas of Expertise
Creative & Marketing
Engineering & Development
Integrations
01
Challenge
The crowded stevia market needed more than another product—it demanded positioning. TASTEVA® M had to stand out as an innovative sweetener with a superior taste profile. Tate & Lyle needed a digital-first campaign that would generate qualified leads and elevate their reputation as food-science trailblazers.
02
Solution
OX built a robust martech ecosystem featuring Salesforce and HubSpot integrations aligned with Tate & Lyle’s high standards. We implemented lead-scoring models and crafted targeted digital content to nurture high-value prospects. Additionally, we connected digital marketing with physical trade-show activations to deliver a seamless, innovation-driven experience.
OX built a robust martech ecosystem featuring Salesforce and HubSpot integrations aligned with Tate & Lyle’s high standards. We implemented lead-scoring models and crafted targeted digital content to nurture high-value prospects. Additionally, we connected digital marketing with physical trade-show activations to deliver a seamless, innovation-driven experience.
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03
Results
The campaign established OX as Tate & Lyle’s Agency of Record, extending our engagement across digital marketing, CRM automation, media planning, content development, and more. Performance metrics include $5 million in potential revenue, 380% of pipeline goals achieved, and a 32× return on ad spend.
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$5mm
in potential revenue

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380%
of pipeline goals achieved
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32X
return on advertising spend

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