Digital Evolution in Action: ASCM's Journey from Association to Global Authority

Strategic Foundation

OX embedded deeply in ASCM’s operations, mapping user journeys and restructuring teams from department silos into product-focused, agile units. This shift empowered innovation and collaboration across the organization.

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Technical Innovation

We built a custom Optimizely DXP platform to unify systems and simplify the user experience. The reimagined ecosystem delivers real-time insights via an intuitive B2B dashboard and removes friction across touchpoints.

Experience & Content Design

With consumer-grade UX and a modular design system, we ensured consistency and flexibility for diverse users. Integrated community features and adaptive content architecture personalize learning paths and foster engagement.

Development & Team Evolution

Using agile parallel sprints, we grew ASCM’s internal capabilities alongside platform development. The headless Optimizely architecture offered scalability, while mentorship prepared ASCM’s team to take future ownership of the platform.