DailyPay faced stiff fintech competition and needed to both educate the market on on-demand pay and drive qualified demo requests. OX built a sophisticated digital campaign to shift perception and boost conversions among key decision-makers.
We crafted an educational content strategy that guided prospects from awareness to consideration, positioning DailyPay as the category authority with clear, compelling value messaging.
Using vertical-specific insights, we customized messaging for retail, hospitality, and healthcare audiences, implemented ABM tactics, and built dashboards for real-time optimization.
Our campaign ran across programmatic display, LinkedIn, and vertical content hubs, complemented by aligned sales tools and email nurtures. We continuously optimized via A/B testing and ROI tracking, ensuring maximum impact from each channel.
More importantly, DailyPay established itself as the clear thought leader in on-demand pay, setting the stage for continued market growth. The educational approach not only generated more leads – it generated better leads, with prospects entering sales conversations better informed and more qualified than ever before.
