Dexter’s eCommerce platform, Index, had a strong foundation that was ready to scale. Partnering with OX, the team laid the essential marketing groundwork to unlock its potential through strategic activation and customer engagement—driving significant gains in adoption, visibility, and business impact, and setting the stage for continued growth.
We established a sophisticated tracking system—moving beyond basic analytics—to provide product-, category-, and branch-level insights, detailed conversion funnels, and comprehensive revenue visibility.
We launched a segmented, evergreen nurture campaign with three streams: existing users to boost frequency and feature use, non-users to drive trial, and new users with an onboarding flow—each optimized dynamically based on behavior.
A pilot campaign combined brand-protected paid search, retargeting, and multi-channel touchpoints to drive qualified traffic and conversions, enabling quick testing and scalable campaign frameworks.
Custom real-time dashboards tracked campaign performance, engagement, and attribution. Regular optimization cycles ensured marketing spent was allocated to highest-performing channels while clearly demonstrating ROI.
